W.O.E.® is run by a former Case Officer with the Central Intelligence Agency (CIA) with a passion for timepieces. The job of a Case Officer is to recruit spies and steal secrets to collect strategic intelligence. While the location and the mission changed over the years, the one thing that remained the same was the presence of a reliable timepiece on the wrist. In the world of espionage, time matters.

During an intelligence operation, mere seconds can mean the difference between life and death, imprisonment or (potentially worse) failing to collect strategic intelligence. So, it's no surprise that the intelligence business foreign intelligence collection, covert action and counterintelligence is inextricably linked to reliable, even luxury, timepieces.

“W.O.E.” was established in 2021 to fill a gap in the horology content space, to focus on the human element of timepieces and the story the tools tell. In many ways, the watch is just a medium to the human element.