We are happy to announce the release of a special edition watch pouch and challenge coin in partnership with GBRS Group. The pouch is constructed with repurposed issued AOR-1 camouflage uniforms worn by GBRS co-founders and former Navy SEALs Cole Fackler and DJ Shipley. Each order includes a W.O.E.-GBRS challenge coin.
$40 of every purchase will be donated directly to Third Option Foundation, a nonprofit organization supporting the CIA’s paramilitary officers of the Special Activities Center (SAC). We expect to raise over $20,000 and will provide proof of the donation once the fundraiser is complete.
Cole and DJ with donated uniforms, Panerais on the wrist.
Overview: This release is an updated version of one of our best selling products, the W.O.E. Travel Pouch and challenge coin. Made in the USA, the single watch case is durable, compact and functional, and honors our community with subtle accents. Like a great watch, the case is a tool, made to be used and to last decades. The GBRS AOR-1 case has an updated card with red trim and the GBRS Old-English “g” is on one side of the watch card and the back of the watch case.
AOR-1: The case flap keeper is constructed with repurposed issued AOR-1 camouflage uniforms worn by Cole and DJ. AOR-1 was introduced in 2010 for Navy Special Operations and was developed for desert/arid environments. The pattern has been used widely throughout the Middle East and Africa.
DJ wearing AOR-1 camouflage during free fall training.
GBRS Group: GBRS Group is a veteran-owned, Tier 1 training and services organization committed to imparting critical skills and real-world experiences to end-users in military, federal, state and local special operations units. GBRS Group was founded by Cole Fackler and DJ Shipley, two former Navy SEALs who served in NSW Development Group, the Navy’s Tier 1 Special Mission Unit.
Cole deployed overseas with NSW.
As previously discussed in the Dispatch, Naval Special Warfare (NSW) has a long history with timepieces. Since the early 1960’s, frogmen have utilized tool watches including Tudor, Seiko, G-Shock and various other dive watches. Today, NSW continues this tradition with a strong culture of high end tool watches, including Panerai, Rolex, Tudor, Bremont and various other timepieces.
Third Option Foundation: The name refers to the motto of CIA's Special Activities Center: Tertia Optio, the President’s third option when military force is inappropriate and diplomacy is inadequate. Third Option Foundation is dedicated to providing comprehensive family resiliency programs, working behind the scenes to quietly help those who quietly serve.
“You will probably never know the names of these silent heroes who defend our safety and freedoms in the most distant corners of the world. They’re often the first in and the last to leave many conflicts around the globe. For decades, the operators of CIA's Special Operations units have served and sacrificed in quiet anonymity. Particularly in the years since 9/11, this small group, along with their families, has borne an unprecedented burden in the fight to protect our nation. The nature of their service means they and their loved ones cannot seek the support or relief available to military service members and their families. Third Option Foundation is the only organization that fills this gap, by providing crucial survivorship assistance and resiliency programs to heal the wounded, help the families of those we have lost, and support those who are still serving.
“I was the commander of a unit that, within the span of about 18 months, sustained a number of casualties of operators killed in action overseas. There were more than a dozen children who were suddenly without fathers, and wives who had lost their husbands. As we were flying across the country notifying the families, we saw just how significant the need was for those family members for a safety net, for support and understanding. We decided to create an organization to address the really unique needs of our agency’s Special Operations community that weren’t being met. — Anonymous, Co-Founder of Third Option Foundation”
At W.O.E., we are passionate about serving those who serve us and this is at the core of who we are as a business and community. We believe that doing good is good business and it would be hypocritical of us to not give back to our community. We will continue to be transparent about our support.